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August 08, 2025

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GrabAGun: The 'Amazon of Guns' Charging Into Wall Street

Grab A Gun

GrabAGun isn't just another gun shop, it's an online superstore where customers can browse an endless lineup of firearms, ammo, and accessories, then choose to "shoot now, pay later." Now, the Texas-based retailer has its sights set on Wall Street, planning to go public through a special-purpose acquisition company (SPAC) deal.

The SPAC route has become a fast track for bold, unconventional companies to hit the market without the red tape of a traditional IPO. This one's backed by conservative financier Omeed Malik, and the deal was inked on January 6. For some, it's not just a business move , it's a statement. Donald Trump Jr., who sits on the board, calls taking a gun company public in New York "the ultimate F-you" to Second Amendment critics.

GrabAGun fills a unique space in the firearms market. Major ad platforms like YouTube, Facebook, and Instagram won't touch gun promotions, so the company built its own digital storefront and follows the rules to the letter. Orders ship only to licensed dealers, who handle the required background checks before handing over the merchandise. It's an old-school process, wrapped in modern e-commerce convenience.

On the investment side, though, things get tricky. The SPAC's share price of $15 puts GrabAGun's value at about $350 million , roughly 70 times its EBITDA. That's a steep valuation, especially considering revenue dipped 3% last year. Publicly traded gun makers like Sturm Ruger and Smith & Wesson haven't exactly been Wall Street darlings either.

Still, GrabAGun is stepping into a growing "parallel economy" , a network of companies catering to conservative audiences and sidestepping mainstream platforms. This club already includes Rumble, Trump Media & Technology Group, and the Trump-backed payment network Public Square. Many of these ventures have struggled to deliver big returns, but GrabAGun has a key advantage: 15 years in business, steady sales, and real profits.

Whether it can live up to the "Amazon of Guns" nickname is another question. But one thing's clear , this company isn't shy about making noise, on the range or on the trading floor.

Stay locked, stay loaded,
-Ryan