June 29, 2020
Ford Motor Company is launching a special program to offset consumer anxiety.
The company is allowing customers who buy new or used cars through Ford Credit to return that vehicle within a year if payments can't be made because of job loss. The special "Ford Promise" program runs through September 30.
It applies specifically to 2019, 2020 and 2021 purchased or leased new, used and certified pre-owned vehicles. Commercial use contracts do not qualify.
This latest initiative is a response to economic fear seen by car dealers.
Consumer data collected by Ford actually documents the concern.
"We've been doing a lot of different research since the pandemic started," said Matt Atkenson, U.S. retail communications manager at Ford. "We've found in the data that there's a growing population of customers saying, with everything going on, they're just not comfortable pulling the trigger. Not just automotive, but major purchases."
his new program, he said, is designed to give customers a little extra confidence.
Car Care Tip
How does a clutch work?
We all know how to use a clutch, but just what happens when you press the clutch pedal? This short video gives you an easy-to-understand answer to this question, and will help you better operate your vehicle.
Click here to watch the video
Geared Up Gadgets
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