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Who Wins the Mascara War?
Buying mascara now isn?t like it was years ago. Now mascara
comes in all shapes, sizes, and just about every makeup brand
that carries mascara has three to four different versions. This
can make finding just the right kind intimidating and confusing
for most women. However, the best way to shop for the ideal
mascara is not by brand but by ingredient and formula.
These days the main formulas most mascara boasts are the
ability to lengthen, curl, voluminize, or thicken. Some do it
all, while others focus on one or two of the main formulas.
But just as with skincare and hair products, it is important to
take into account the ingredients and formulas that each
mascara item has on the label. It is possible to be allergic to
certain ingredients so to avoid a bad experience, learn to read
the label and recognize what makes great mascara.
The most commonly used ingredients in mascara include water,
oil, pigment and wax. The various oils used in most mascara are
castor oil, turpentine oil, mineral oil, lanolin, sesame oil,
linseed oil, or eucalyptus oil. Pigment refers to the actual
color of the mascara. For traditional black mascara, carbon
black is commonly used, while iron oxide is used for brown
shades. Beeswax, carnauba wax, and paraffin are the main types
of wax used. However, these are just a handful of the basic
ingredients needed to make mascara. When it comes to the health
of your lashes, you?ll want to look for ingredients that will
keep your lashes in top shape, not just add color to them. For
example, mascara that contains pro vitamin B5 has the ability
to condition your lashes, softening them. Other helpful
ingredients that work to improve and maintain strong, healthy
lashes include glycerin and vitamin E.
Once you find the ideal group of ingredients, you?ll want to
find out what formulas will get you the results you want.
Waterproof mascara contains special synthetic ingredients that
allow it to prevent moisture from causing the mascara to run.
This makes it resistant to tears, rain and sweat. If you choose
a waterproof formula be prepared to include an extra step in
your cleansing process to remove the mascara. You may need to
purchase a special waterproof mascara remover. Long lasting
formulas make use of a combination of special waxes, polymers,
and fibers in order to keep the color on your lashes throughout
the day or night. Formulas that thicken, voluminize or curl
also contain special synthetic fiber ingredients, such as rayon
and nylon. Once applied to the lashes, they are able to create
the illusion of thicker, darker eyelashes. Lengthening mascara
contains a light adhesive, which allows the fibers to stick to
the lashes, holding the color and shape longer.
In terms of which kind of ingredients and formula combinations
provide the best results, mascara with pro vitamin B5,
synthetic fibers, glycerin and vitamin E have the ability to
color, shape, and lengthen lashes while providing them with
nourishing vitamins that result in softer, longer, and
naturally thicker lashes.
To avoid a negative reaction, be sure to read the label of
each mascara product. If you experience any itching,
irritation, swelling or inflammation of the eye area, stop
using the mascara and wash it off right away.
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