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Need a job? Visit ------------------------------------------------------------ Wednesday, June 23, 2010 What's My Job? By Jaffer Ali A house must be built on solid foundations if it is to last. The same principle applies to man, otherwise he too will sink back into the soft ground and become swallowed up by the world of illusion. --Sai Baba, Spiritual Figure & Educator On a discussion list I belong to, the topic of marketing on Twitter, and specifically big-box retail tweeters, came up. I questioned the virtue of ads or relevance of retail Twitter accounts in general and was taken to task by a couple of very smart folks. The common refrain seemed to be that it's too early to know which technologies, which platforms, which new, "new thing" will emerge from obscurity to viability. My friend Bill McCloskey suggests that it may be too early in the game to discount certain technologies. I thought a lot about this over the past few days. Where does illusion begin and reality end? I believe in dreaming, but try to do so with my eyes open. That way it becomes easier to actually make those dreams come true. Being an entrepreneur in an ever changing and fast moving environment requires a lot of self-analysis. A lot of energy and resources can be invested in ignorance or illusions. With so MANY opportunities having crossed my desk over the years, it has finally occurred to me that my real job is to find the line between illusion and reality represented in those "opportunities". Executives place bets every day. We decide where to invest our time, energy, emotion and resources. But these "invest- ments" are all gambles with shifting odds. Will mobile video on a 2" screen take off? How about iPad apps? Tweet- ing a daily deal? Facebook apps? How about behavioral targeting? ------------------------------------------------------------ THROW THAT OLD BULKY AND SCRATCHED CHOPPING BOARD AWAY... IT'S TIME FOR THE SPACE AGE FLEXIBLE CHOPPING MAT Developed by scientists and used only by the finest chefs of the world... You too can make the revolutionary Flexible Chopping Mat a part of YOUR kitchen. Perfect for cutting and chopping, the futuristic surface won't dull knives. Not only will it protect your counter- tops it also provides a sanitary work surface. Great for camping, boating, picnics and RV's. You can even fold the sides and it becomes a funnel... great for your veggies. Oh yeah, did we mention its dishwasher safe and FDA approved. Don't wait get two (2) Flexible Chopping Mats for JUST $2.99 when you visit below: ------------------------------------------------------------ The list of potential platforms and technologies is grow- ing at a dizzying pace, rendering it practically impossible to consider, let alone pursue every opportunity. I ran into a founding father quotation the other day and it hit me like a slap in the face because it spoke to what my job is as the CEO of Vidsense: It is natural for man to indulge in the illusions of hope. We are apt to shut our eyes against a painful truth, and listen to the song of that siren till she transforms us into beasts... For my part, whatever anguish of spirit it may cost, I am willing to know the whole truth, to know the worst, and to provide for it. --Patrick Henry My job is not to indulge myself in the illusion of hope. Without a doubt, our challenges as key executives are more complex than ever. Plotting the illusion curve against the reality curve is daunting. But we can't and shouldn't ignore the deep connection between illusion and pleasure ? a nexus that philosophers and psychologists have long understood - that teaches us that placing illusion front and center in the pursuit of ephemeral gratification is nothing more than selfish vanity, and no way to run a company. Ever mindful of this, I begin each day by reminding myself of what I don't know. This takes a tremendous amount of time because the older I get, the less I know. But it is precisely as the result of this purposeful self-examination that I am able to determine how and where my time and energy can best serve my company and me. It has taken me many years to discover what my real job is. I hope this helps others arrive at the same conclusion more quickly and easily. ------------------------------------------------------------ YOUR VIDEO SNACK BAR Top Viewed Videos... 1. Arial Footage Of Gulf Oil Spill 2. Cool Hand Shadow Puppets 3. Amos N´ Andy - In the IRS Office 4. Unmasked - Original Phantom 1925 5. Animaniacs-America Song 6. Celebrities: Before and After Make-Up ------------------------------------------------------------ Questions? Comments? Email me at: quote (at) ------------------------------------------------------------ Visit the Media Perspectives and post your comments. Follow Your Favorite GopherCentral Publications on Twitter: More Coming Soon! ------------------------------------------------------------

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