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The Geeks Shall Inherit The Earth
by Jaffer Ali
I have spent my entire adult life in media. Buying and
selling advertising is only one part of my resume. My
real love is creating content. I have written four books,
produced nine documentaries, been the CEO of an e-zine
company that published 78 e-zines and recently created 21
micro-publications on Twitter. These micro-publications
will soon make their appearance on Facebook.
This personal journey started thirty years ago in the home
video business. And despite all the twists and turns, I
believe there are still a few more miles to travel before
I run out of road. The start of a new year is always a
time of renewal. For me, this follows an annual rite of
deconstructing the past.
In 1980, our industry was forced to confront the emerging
technology of "video". In knee-jerk reaction, studios
began suing Sony out of fear that new video duplication
technologies would lead to their demise. Thus began a
wild-goose chase between efforts to protect copyrighted
materials and new technologies developed to break the
"copy guard".
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Arm Rest Organizer w/ Table-Top
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The Arm Rest Organizer features a durable black fabric.
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My company spent over $1 million creating a state-of-the-
art editing facility -- a capability that can be achieved
far less expensively today with a laptop and some off-the-
shelf software. As is its wont, technology has advanced
faster than our ability to properly assimilate it, let
alone comprehend its business and/or social impact.
"In fact, more technical data have been collected in the
past year alone than in all previous years since science
began," says John Hopkins astrophysicist Alexander Szalay,
an authority on large data sets and their impact on
science. "The data is doubling ever year."
When we moved from analog to digital media, the geeks
assumed greater and greater influence in organizations all
over the world. And the die had been cast in a most loaded
fashion. Disturbingly, albeit predictably, content is now
synonymous with "data" in many minds.
The move from "content" to "data" is revolutionary. Data
is raked over by technology while content is consumed by
humans. And because data is increasing at a pace that
overwhelms us, we feel compelled to entrust even more
faith in ever-newer technologies to manage it.
"Our ability to collect data now outstrips our ability
to maintain it for the long run," says William Michener,
professor and director of e-science initiatives at
University of New Mexico.
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YOUR VIDEO SNACK BAR
Top Viewed Videos...
1. Marine Silent Marching
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2. Man's Best Friend
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3. Celebrities: Before and After Make-Up
http://c.gophercentral.com/49A3
4. Amos N´ Andy - In the IRS Office
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5. The Muppets
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6. The Stones
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Enter the geeks...
Geeks have invaded every layer of the media chain. As the
perception that content was nothing more than data took
hold, the geeks carried the day. And with so much data
now clogging the communications pipeline, content curation
has assumed an increasingly important role in the media
ecosystem.
Not surprisingly -- with some notable exceptions like the
Drudge Report -- curation has now fallen under the spell
of "geekdom." Instead of human editors, the geeks are
using technology to curate content, often clumsily referred
to as "automated content" or data.
Algorithmic selection and its human counterpart will both
survive. And whereas my own tastes tend toward human
editing versus "algorithmic editing", the future does
not turn on my particular tastes. The geeks are in full
swagger; secure in the knowledge that as information
continues to explode, we will react with new technologies
that create more questions than they answer and further
delay our day of reckoning with ourselves.
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Questions? Comments? Email me at: quote (at) Quotes2u.com
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