Friday, August 6, 2010
Good morning, 
We have talked about composting in this publication before. 
We have also talked frequently about recycling, and about 
the importance of reducing landfill waste, but how far do 
we have to go before it really makes an impact? How about 
all the way? 
San Francisco, already considered one of the most effective 
recycling cities in the country, has enacted new recycling 
and mandatory composting rules to improve their already im-
pressive 72 percent diversion of waste from landfills. This 
action is part of a plan to get to zero landfill waste by 
2020!
Please scroll down for more on this story from an article on 
ecofootprintsolutions.com
Thanks for reading, 
Your Living Green editor 
Email the Editor
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It's the tale of two cities in an eco-friendly competition 
of sorts.
In addition to San Francisco, San Jose is aggressively going 
for zero waste.  San Jose recycles more waste than any large 
city in the nation.  According to a published memorandum to 
the SJ Transportation and Environment Dept dated 11-24-08, 
San Jose currently diverts 62 percent of its waste from 
landfills.  They have a goal of 75 percent by 2013 and 100 
percent by 2022 according to the city's Zero Waste Strategic 
Plan. 
Both cities are performing at a level far superior to much 
of the nation.  For comparison, according to the EPA 2007 
msw fact sheet, the nation as a whole, in 2007 recovered 
only 33.4 percent through recycling or composting.
San Francisco's new ordinances may seem aggressive, but 
there is a moratorium on levying the fines until 2011. For 
now, notes will be left when violations occur with follow-
up when needed on repeat offenses.  The intent is to change 
behavior, until it becomes part of the norm.  But they are 
serious.  They are talking about waste management leaving 
a note if they found you threw orange peels or coffee 
grounds in the landfill waste bin instead of the green 
waste bin!
Back in July 2008, when Mayor Gavin Newsom, first proposed 
the changes, he noted that San Francisco had doubled its 
recycling rate from 1996 to 2008, but acknowledged it will 
take time to win over hearts and minds.