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Friday, February 19, 2010

Good morning,

If you are building a new home, or remodeling or maybe your
old dishwasher just blew up, you may very seriously want to
consider springing extra for a new, state-of-the-art energy-
saving appliance that uses less water, less energy and is
easier on the environment.

But please remember that business is still business. I just
read a very interesting article that points out what should
be obvious to every American consumer; manufacturers of
'green' appliances would be more than happy for you to
replace a perfectly good appliance for one of their new ones
that may only make a minimum difference in conservation and
savings.

Remember: reduce, re-use and recycle! You can probably make
more of a difference by waiting until your old dishwasher is
completely full and running it only three times week versus
running it every night, than by buying a whole new appliance
and stimulating all of the production waste that goes along
with it!

Please scroll down for some excerpts from this article.

Thanks for reading,

Your Living Green editor

Email the Editor


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The delightful Appliance Design magazine has a very
interesting news item about a survey regarding consumer
attitudes towards "green" products. It turns out we are
getting sick and tired of all these companies trying to
sell us stuff under the banner of "green" eco-friendly
design.

The intent to purchase green products has dropped about
20% from last year. I too am getting green fatigue. It
seems like every press release and every story has to have
some green angle. Now sure, buying a green washing machine
may save a little energy on your bills, but the there will
sure be a ton of energy wrapped up in the production of
that new machine versus just keeping your old machine
running.

It turns out that consumers are pretty smart. In order to
justify a 4000-dollar purchase for some "green" technology,
they expect to see monthly savings equal to the additional
mortgage payment they would need to make on that four grand.
Since home equity is at 6% right now, 4 grand costs about
20 bucks a month. If that does not come off the gas or
electric bill they realize that you are just trying to sell
them some new crap that does not make economic sense.

Bravo. It turns out that consumers are just as savvy as
businesses about capital expenditures.