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How To Apply Eye Shadow

I'm a beauty editor and yet it took me years to figure out how
to apply eyeshadow that:

1. Wasn't crooked (hello, mismatched eyes!).

2. Wasn't too dark or blotchily blended (yes, I know "blotchily"
is not a word).

3. Didn't extend to the wrong upper reaches of my eyelids.

Secret #1: Blending is key

Ok, well I sorta knew this, but I wasn't sure HOW TO BLEND. You
use three different colors: The base, usually a very light taupe,
a highlighter for the crease and a main color for the lid, but
how to get them to look as if they merge into each other like
the colors of a rainbow?

My secret: Start light then go darker. Brush the base color to
the entire eye up to the brow bone (base is the lightest color),
apply the lid color (the medium color) and THEN apply the
highlighter (the darkest color). Also, don't be too heavy-handed
or you'll have to start over.

Extra tip: Practice makes perfect. Play with your makeup a few
days before a big event.

Secret #2: Choose shadows that make the color of your eyes pop

Gone are the days when beauty experts advised against blue
shadow. Matching the color of your eye with a shadow actually
brings the color out (think blue shadow on blue eyes). At the
same time, contrasting colors make eyes pop too (think a deep
jeweled blue shadow on deep brown eyes or gorgeous golds with
blue eyes).

Secret #3: Never apply deep color to your browbone -- unless
you're doing a cover shoot for Vogue

You don't want the drama too much shadow brings. Apply shadow
up to the browbone but don't apply shadow ON the bone unless
it's a neutral color.

Secret #4: Highlighter can make or break your look

When applying dark shadow to the crease of your eye, be careful
to blend only on the outside edge. Get to close to the eye and
you'll cause your eyes to look teeny and beady.

Secret #5: Set shadow with a great base

Primers are super hot right now because they help set makeup
that stays for hours. I've found the secret to keeping shadow
in place for hours is a shadow base, or primer.

Secret #6: Shimmer is hot, but plays up wrinkles

Shimmer makes eyes really pop, but it also highlights heavy
lids, lines and wrinkles. If you don't have wrinkled eyelids
yet, try this great look for shimmer: create a "nude" lid, but
apply a bit of gold shimmer to the browbone. Gorgeous!

Secret #7: Smokey is great, but keep it to the lid

Making up a smokey eye? Keep color to the lid and just under
the lower lashline. Don't extend color above the crease.

Secret #8: How to pair shadow with red lips

Remember the beauty rule "Thou Shalt Not Play up the Lips AND
the Mouth." If you're going for dramatic red lips, cover
unsightly blue lines on lids with a concealer or shadow primer
and then keep eyeshadow light.

Secret #9: Make eyes brighter with white

A dot of white shadow or pencil on the inside of the eye near
the tear duct will make eyes look brighter. You won't believe
how eye-opening this is. It works so great, I use this trick
even when doing my makeup for work.

Secret #10: Go for color

Taupe and lavender look great on all eye colors. Also consider
mixing shades if you bought a color that's just too bold for
you. Mixing an electric blue with taupe can turn out the most
perfect color.


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